The new TV commercial does not use CG (computer graphics) at all.
This work uses the "frame-shooting" technique, in which the miniature is moved little by little by human hands, and the movement of details is carefully selected.
Please enjoy the future seen from the warm nostalgia of the Showa era and the world view of a unique retrofuturism full of gimmicks in every detail.

[CM story]
The new TV commercial is an advanced version of our previous TV commercial, "Paint is not just about painting," from the "Nippon Paint Room" edition.
In the "Nippon Paint Town" edition, you will dive into the outside world.
Asahi shines into the miniature "Nippon Paint Town" where you can discover the charm of paints such as parks and towns.
The flora and fauna awaken, and the paint-colored city begins to move.
While warmly depicting the colors in everyday life and the connection with society,
It is a story that rediscovers familiar joy and hope.
In the final scene, a person who draws a rainbow appears in Nippon Paint Town and sends a message that a colorful future awaits.